To counter balance some of the dizziness that goes on during fashion week, the VAMFF Cultural Program hosts an event called Windows by Design. This year curators, Moth Design linked The Vallentine Project with local City of Melbourne retailer, Swensk.
Located under Council House 2 (just off Little Collins Street), Swensk is a ‘slow fashion’ retailer, stocking reputable labels and timeless clothing. The pairing of Swensk and The Vallentine Project has been a great collaboration, with shop owners Mats and Jane ever encouraging of the creative vision of the project.
Check out the window before 31 March 2014 by downloading the Windows By Design Map here.